This policy outlines how we collect, use, and share information about you when you interact with our website, products, or services. We are dedicated to protecting your privacy and handling your personal data with the highest level of transparency and care.
1. Information We Collect
We collect information necessary to operate our business and provide seamless services. The types of data we collect generally fall into two categories:
- Information You Provide Directly: This includes data you actively give us, such as your name, email address, mailing address, and phone number when you create an account, complete a purchase, or subscribe to our communications.
- Automatically Collected Information (Usage Data): This technical data is gathered when you access our services, including your Internet Protocol (IP) address, browser type, operating system, and data on how you navigate our site (pages viewed, time spent, click patterns). This information helps us understand service usage and enables us to make operational improvements.
2. How We Use Your Information
We use the collected information for the following core functions:
- Service Fulfillment: To process and complete your transactions, deliver products, and provide essential customer support.
- Communication: To send you critical service alerts, order confirmations, security notices, and, if you have actively opted in, promotional and informational content.
- Analysis and Improvement: To monitor market trends and usage patterns to refine the functionality, design, and user experience of our services.
- Security and Legal Compliance: To detect and prevent fraudulent activity, enforce our terms and conditions, and meet all necessary legal and regulatory obligations.
3. Disclosure of Your Information
We do not sell or rent your personal data to unaffiliated third parties. We only share information in limited, necessary circumstances:
- Service Providers: We engage trusted third-party partners (such as secure payment processors, shipping carriers, and $\text{IT}$ hosting providers) to perform essential business functions on our behalf. These parties are strictly provided only the minimum data required to execute their services and are bound by stringent confidentiality agreements.
- Legal Requirements: We may disclose your information if required by law, subpoena, or if we reasonably believe that such action is necessary to comply with legal obligations, prevent harm, and protect the safety and rights of our organization.
4. Data Security
We implement and maintain appropriate technical, administrative, and physical security measures designed to protect your personal information against unauthorized access, use, or disclosure. We retain your data only for as long as is necessary to fulfill the purposes described in this policy, unless a longer retention period is specifically required or permitted by law.